Hashtags are a powerful tool for increasing the discoverability of your social media content. When used strategically, they can help you reach new audiences, join relevant conversations, and boost engagement rates.
Understanding Hashtag Types
There are three main types of hashtags you should be aware of:
- Branded hashtags: Unique to your business (#JustDoIt)
- Community hashtags: Connect you with specific groups (#FoodPhotography)
- Trending hashtags: Popular at a given time (#MondayMotivation)
Optimal Hashtag Quantity by Platform
Each social platform has different best practices for hashtag usage:
- Instagram: 5-30 hashtags (mix of popular and niche)
- Twitter: 1-2 hashtags for best engagement
- TikTok: 3-5 relevant hashtags
- Facebook: 1-2 hashtags maximum
- LinkedIn: 3-5 industry-specific hashtags
Creating an Effective Hashtag Strategy
Follow these steps to develop a hashtag strategy that works:
- Research competitors and industry leaders
- Identify relevant hashtags for your niche
- Create a mix of popular and niche hashtags
- Develop branded hashtags for your campaigns
- Track performance and adjust accordingly
Common Hashtag Mistakes to Avoid
Even experienced marketers make these hashtag errors:
- Using too many hashtags (especially on Twitter/Facebook)
- Choosing overly popular hashtags where your content gets lost
- Using irrelevant hashtags just for visibility
- Not researching hashtag meanings before use
- Using the same set of hashtags for every post